Kiri Masters

Retail Media & Marketplaces Maven

Hi there, I’m Kiri Masters. I talk about ecommerce trends and how consumer brands can leverage online retail marketplaces like Amazon.

About Kiri

Kiri is a respected voice on the topics of retail media and marketplaces, particularly Amazon, Walmart and Instacart. Kiri contributes to the digital retail conversation as a speaker, author, and LinkedIn influencer.She is an Ad Age 40 under 40 and a Top Retail Influencer.She has been a paid contributor to the retail section of Forbes since 2017, and now writes a monthly column for WARC. She also hosts a podcast, Ecommerce Braintrust, and has more than 25,000 followers across LinkedIn, podcast and email subscribers.Kiri is a frequent source in the media, featured in Business Insider, Campaign, Ad Age, eMarketer, Media Post, WARC, and Modern Retail.In 2022, Kiri sold the agency she founded (Bobsled Marketing) to Acadia, a modern growth agency for challenger brands. Bobsled was cited as a top 20 marketplace solution provider by Business Insider, and a top-100 solution provider by Marketplace Pulse. She serves on Acadia’s senior leadership team as the Head of Retail Strategy.At 27 years old Kiri was diagnosed with Type 1 Diabetes, which serves as a daily reminder to live her purpose.Kiri lives in Atlanta, Georgia, and is an Australian national.

Awards and Honors

RETHINK Retail, Top 100 Retail Influencers, 2023
Ad Age 40 Under 40, 2022

Books and Research

Instacart for CMOs, 2020Amazon for CMOs, 2018
Rated one of the top retail books of all time by Book Authority.


Speaking Appearances

Kiri Masters Speaker at Retail Innovation Conference

Retail Innovation Conference and Expo
Chicago, June 13 2023
Presenter: The Future and Present of Marketplaces
eTail East
Boston, August 2023
Moderator
Retail Innovation Conference and Expo
Chicago, 2022
Co-Presenter: Dominate, diversify, or expand
Business Insider workshop
Virtual, 2021
Presenter: The future of Amazon, Instacart, and Walmart advertising
CommerceLive
Virtual, 2021
Moderator: Winning at the digital shelf
Luxury On Amazon, Digiday
Virtual, 2021
Panelist


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Praise for Amazon For CMOs

"Fantastic book - As someone who's worked with Amazon since 2016 it's great to see a book that breaks down the differences and concepts associated with the site in a comprehensive, digestible way. It's positioning to be made for CMO's / C-suites across organizations looking to tackle the e-Commerce behemoth is very well done."

"I recommend this book to any marketing or sales stakeholders in CPG brands who are grappling with their Amazon businesses. By understanding and applying Amazon’s leadership principles and strategies, you will have a stronger grasp on your success as a vendor or marketplace seller."

"After reading this I feel I've got such a solid understanding of not only how Amazon works from a retail and marketing strategy perspective, but also how I can harness the many options available to me through Amazon as a marketer. This book also gives you the knowledge to prepare for what's coming next with Amazon and ensure you engage the best resources and professional help to develop a winning strategy on Amazon."


Kiri has been featured in