Kiri Masters
Retail Media & Marketplaces Maven
Hi there, I’m Kiri Masters. I talk about ecommerce trends and how consumer brands can leverage online retail marketplaces like Amazon.
About Kiri
Kiri is a respected voice on the topics of retail media and marketplaces, particularly Amazon, Walmart and Instacart. Kiri contributes to the digital retail conversation as a speaker, author, and LinkedIn influencer.She is an Ad Age 40 under 40 and a Top Retail Influencer.She has been a paid contributor to the retail section of Forbes since 2017, and now writes a monthly column for WARC. She also hosts a podcast, Ecommerce Braintrust, and has more than 25,000 followers across LinkedIn, podcast and email subscribers.Kiri is a frequent source in the media, featured in Business Insider, Campaign, Ad Age, eMarketer, Media Post, WARC, and Modern Retail.In 2022, Kiri sold the agency she founded (Bobsled Marketing) to Acadia, a modern growth agency for challenger brands. Bobsled was cited as a top 20 marketplace solution provider by Business Insider, and a top-100 solution provider by Marketplace Pulse. She serves on Acadia’s senior leadership team as the Head of Retail Strategy.At 27 years old Kiri was diagnosed with Type 1 Diabetes, which serves as a daily reminder to live her purpose.Kiri lives in Atlanta, Georgia, and is an Australian national.
Awards and Honors
RETHINK Retail, Top 100 Retail Influencers, 2023
Ad Age 40 Under 40, 2022
Books and Research
Instacart for CMOs, 2020Amazon for CMOs, 2018
Rated one of the top retail books of all time by Book Authority.
Speaking Appearances
Retail Innovation Conference and Expo
Chicago, June 13 2023
Presenter: The Future and Present of MarketplaceseTail East
Boston, August 2023
ModeratorRetail Innovation Conference and Expo
Chicago, 2022
Co-Presenter: Dominate, diversify, or expandBusiness Insider workshop
Virtual, 2021
Presenter: The future of Amazon, Instacart, and Walmart advertisingCommerceLive
Virtual, 2021
Moderator: Winning at the digital shelfLuxury On Amazon, Digiday
Virtual, 2021
Panelist