Kiri Masters

In a past life, I was the founder of an agency that I exited in 2022, and a leading expert in the field of retail media and marketplaces.As of 2024, I am on a career sabbatical.

Right now I'm working on these projects.

Kiri's Substack
I'm sharing my entrepreneurial and personal journey on Substack.

Business Coach
1:1 coaching with business leaders who want to build their personal brand and grow their authority through thought leadership.

Obsession Podcast
A podcast that tells the origin stories of the world's most prolific people in culture and business. Listen and subscribe on Spotify, Apple Podcasts, or YouTube.

Connect with me

I am most active on LinkedIn.
There's also a contact form at the bottom of this page if you want to reach me directly.

Awards and Honors

RETHINK Retail Top 100 Retail Influencers, 2023
Ad Age 40 Under 40, 2022


Instacart for CMOs, 2020Amazon for CMOs, 2018
Rated one of the top retail books of all time by Book Authority.

I have been featured in

Contact me