Kiri Masters
In a past life, I was the founder of an agency that I exited in 2022, and a leading expert in the field of retail media and marketplaces.I took an indefinite pause on that career in May of 2024.Right now I'm working on these projects:
Obsession Podcast
A podcast that tells the origin stories of the world's most prolific people in culture and business.
Kiri's Substack
Here's where I'm sharing my entrepreneurial and personal journey.
Awards and Honors
RETHINK Retail, Top 100 Retail Influencers, 2023
Ad Age 40 Under 40, 2022
Books and Research
Instacart for CMOs, 2020Amazon for CMOs, 2018
Rated one of the top retail books of all time by Book Authority.
Speaking Appearances
Contact
Praise for Amazon For CMOs
"Fantastic book - As someone who's worked with Amazon since 2016 it's great to see a book that breaks down the differences and concepts associated with the site in a comprehensive, digestible way. It's positioning to be made for CMO's / C-suites across organizations looking to tackle the e-Commerce behemoth is very well done."
"I recommend this book to any marketing or sales stakeholders in CPG brands who are grappling with their Amazon businesses. By understanding and applying Amazon’s leadership principles and strategies, you will have a stronger grasp on your success as a vendor or marketplace seller."
"After reading this I feel I've got such a solid understanding of not only how Amazon works from a retail and marketing strategy perspective, but also how I can harness the many options available to me through Amazon as a marketer. This book also gives you the knowledge to prepare for what's coming next with Amazon and ensure you engage the best resources and professional help to develop a winning strategy on Amazon."
